Branding & Identity
Logo design, visual identity, brand systems, guidelines and the practical pieces that make a brand shine.
I’m Peter Figasinski — a senior graphic designer helping brands communicate clearly through identity, digital and marketing design.
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What I do
Logo design, visual identity, brand systems, guidelines and the practical pieces that make a brand shine.
Responsive marketing websites, landing pages, design systems and digital experiences that are clear and easy to use.
Campaign concepts, digital advertising, tradeshow collateral, presentations and promotional materials built around a consistent idea.
Social campaigns, post design, branded templates and flexible designs systems that support the brand experience.
Brochures, reports, signage, stationery, packaging and other tactile pieces that extend a brand beyond the screen.
Concept development, visual direction and cohesive design systems — while staying hands-on with the actual design work.
Good design should look good, naturally. But just as importantly, it should provide clarity and trust.
A little about me
I enjoy taking projects from the initial idea through to the finished work — developing the concept, figuring out the visual system and then designing the pieces that bring it to life.
I’ve worked with organizations ranging from established global brands to professional services firms, technology companies and growing businesses. I’m equally comfortable thinking strategically and getting into the details of the design itself.
Contact
If you need help with marketing materials, a brand update, a website or simply another experienced designer on your team, I'd be happy to talk.
peter@peterfig.comOff the clock. On the court or the course.
My little side project: a design-first tennis and golf apparel company.